Why Do We Worry Alone About the Nutrient Gaps of Our Loved Ones?
A child's hidden chronic deficiency behind extreme picky eating. A family caregiver silently handing over pills each morning instead of a needle. Our warmest concern began with this small, quiet question.
The Problem We Set Out to Solve
Hidden Chronic Deficiency
Children with sensory sensitivities and extreme picky eating often suffer from micronutrient gaps that go undetected for years.
The Caregiver's Silent Burden
Family caregivers manage daily medication routines, supplement regimens, and nutritional anxiety — largely alone, without systemic support.
These are not rare edge cases. They are the quiet, daily reality of millions of households. We believe there is a warmer, smarter way.
We Are All Born Unique — So Why Do We Still Eat the Same Fixed Recipes?
We are all different and special. Yet nutrition solutions remain one-size-fits-all: the same supplements, the same protocols, the same lonely struggle. It's time for personalized nutrition that fits each person's life — not the other way around.
We Believe in the Power of a Bowl of Rice
No Forced Pills
Instead of swallowing unfamiliar tablets or bearing the full cost of foreign therapies, we chose to enter the most familiar, comforting space — your kitchen.
The Warmth of the Table
The scent of freshly cooked rice, the moistness on the palate, the quiet intimacy of a family gathered around a meal — this is where real nutrition begins.
Our Conviction
Changing what's on the dinner table is the true beginning of personalized nutrition. The meal is the medicine.
Actually, We Love Everything About Warm Rice.
The silent goodness. The comfort. The way it brings every generation to the same table. This love is the foundation of everything we are building.
Introducing the Community Nutrition Living Lab
Willcoop Plus Co., Ltd. and the Happy Dream Tree Research Institute have joined hands to launch a data-driven, fortified rice model in Gwangju, South Korea — officially proposed to the 2026 Open Data Forum (ODF) Public Data & AI Living Lab Project.
Smart
Powered by precision digital safety infrastructure and real-time public data integration
Warm
Designed around the household meal — no behavior change required
Inclusive
Built for children with autism spectrum disorder, caregivers, and all family members
What Is a Fortified Rice Kernel (FRK)?
The Science Inside the Grain
FRK (Fortified Rice Kernel) is a specially engineered grain made from ultra-finely milled rice flour, blended with essential micronutrients — Vitamin A, Folic Acid, Zinc, and Iron — in a golden ratio, then extruded into a grain-shaped kernel.
It perfectly mimics the taste, appearance, and texture of ordinary rice — making it completely undetectable.
Designed for Sensory Sensitivity
Children and adults on the autism spectrum who experience sensory hypersensitivity and extreme food selectivity often reject supplements outright. Because FRK is indistinguishable from regular rice in taste, texture, and appearance, they can receive essential micronutrients every day, without resistance, without stress.
The Easiest Protocol in the World
Step 1
Take 10 kg of ordinary rice
Step 2
Add 100g of Willcoop Plus FRK — simply mix it in
Step 3
Cook rice as usual — no change to method or routine
Result
The whole family fills their nutrient gaps silently, every single meal
No new cooking skills. No extra steps. Just rice — the way you've always made it.
Cold Data Touches the Warmest Hearts
Beneath the humble grain lives a sophisticated digital safety infrastructure. This is a high-tech project proposed to the 2026 Open Data Forum (ODF) Public Data & AI Living Lab.
Intelligent Public Data Integration
Caregivers log daily rice intake and meal tray residuals via a mobile app. The system cross-references Korea's KDRI and the National Agricultural Science Institute's food composition database to automatically estimate daily micronutrient absorption.
Proactive Safety Protocol
When cumulative nutrient intake approaches the Upper Tolerable Limit (UL) — which could cause intestinal absorption competition or harm — the AI system immediately sends a mobile safety alert to the caregiver.
Real-Time Safety: Protecting Kidney Health
The Risk We Prevent
Overuse of synthetic supplements — especially fat-soluble vitamins and minerals — can damage kidney health over time, particularly in children and medically vulnerable individuals.
How Our AI Protects You
By tracking cumulative intake against the Upper Tolerable Limit (UL) in real time, our system ensures families never unknowingly exceed safe thresholds. Protection is automatic, invisible, and always on.
From a Small Kitchen in Gwangju to the Whole World
To complete a flawless medifood supply chain, the world's finest minds have gathered around Willcoop Plus as the hub. This is a global coalition built on trust, expertise, and a shared mission.
Our Global Partnership Network
Willcoop Plus × Happy Dream Tree
Data technology combined with special cognitive learning and developmental expertise — forming the backbone of field validation.
VIXXOL (주식회사 빅솔)
A world-class nutrition premix company holding GAIN's rigorous GPF Certification — co-guaranteeing the nutritional integrity of every grain.
IPAID
The Institute for Poverty Alleviation and International Development brings global development expertise and deep confidence in the model's worldwide scalability.
FMTCL — Nepal
Nepal's Food Management and Trading Company Ltd. is the next destination — pending briefings with Nepal's Ministry of Agriculture and Ministry of Health, based on Gwangju PoC data.
The Gwangju Proof of Concept
25 Households
An exploratory PoC pilot with 25 households in Gwangju will generate the foundational dataset — the first structured household-level metabolic and dietary dataset of its kind in South Korea.
The Gateway to Nepal
This Gwangju pilot data will serve as the evidence base for briefings with Nepal's Ministry of Agriculture and Ministry of Health — paving the way for a global public nutrition supply chain model.
The Living Lab Timeline
August 2026
Living Lab officially launches in Gwangju with 25 pilot households
Weeks 1–4
Baseline data collection: dietary habits, micronutrient status, caregiver intake logging begins
Weeks 5–8
AI system cross-references KDRI and national food composition database in real time; safety alerts activated
Weeks 9–12
Final dataset compiled — South Korea's first structured household-level metabolic-dietary dataset
December 2026
Results briefed to Nepal FMTCL, Ministry of Agriculture, and Ministry of Health for global SCM expansion
South Korea's First Household Metabolic-Dietary Dataset
Over 12 weeks — July through December 2026 — the Living Lab will produce something that has never existed before in South Korea: a structured, household-level metabolic and dietary dataset capturing real-world micronutrient intake patterns across diverse family units.
First of Its Kind
No structured household-level metabolic-dietary dataset has existed in Korea — until now
Real-World Data
Captured from actual family meals, not clinical settings — authentic and actionable
Global Template
Designed to be replicated in Nepal and beyond as a public nutrition SCM model
Remarkable Economic Value
₩400K
Per Month — Old Way
The heavy financial burden of imported comprehensive supplements, paid entirely out of pocket by individual families
₩40K
Per 3 Months — Our Way
The total cost of FRK-fortified rice for the whole family for an entire 3-month period — a 90%+ cost reduction
Families can put down the heavy financial burden of imported supplements and protect the entire household's nutrition for just ₩40,000 over three months.
Not Treatment — A Family Food Delivery System
Our mission is not the rigid mandate of disease treatment. It is the validation of an efficient, household-level food delivery system — one where families care for each other through the simple act of sharing a meal.
The most powerful health intervention is the one that feels like love, not medicine.
Let's Live a Perfect Life — Each in Our Own Unique Way
For Caregivers
Release the daily anxiety of managing supplements. Let the rice do the work — quietly, warmly, every day.
For Children
No more forced pills. No sensory stress. Just the familiar bowl of rice they already love — now quietly nourishing them.
For the World
A replicable, data-driven model that can bring personalized community nutrition from Gwangju to Nepal and beyond.
From Gwangju's Small Kitchen to Every Table in the World
Willcoop Community Nutrition Living Lab
with Happy Dream Tree · VIXXOL · IPAID · ODF
Warm
Built around the family meal
Smart
Powered by AI & public data
Global
Designed to scale worldwide
매일 우리만의 특별한 온도로, 완벽하게 다정한 하루를 살아가요.
Let's live a perfectly warm day — each in our own unique way, every single day.
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